SOUND CREDIT UNION SALE MAY 12-15TH

STOP IN AND SEE HOW SOUTH TACOMA AUTO AND SOUND CREDIT UNION COMPLIMENT EACH OTHER - GREAT CARS AT GREAT RATES!

What Referrals and Repeat Customers Mean To Us

As kids, we were told "good job",  given a pat on the back or maybe even a high five. We were praised for our good behavior and looked down upon for bad behavior. Doing a good job in today's business world is a different story and is no longer an option, it's expected. There is no room for mistake, no room for disagreement and certainly, no room for error.

Recently, a patron provided one of his business cards to a sales associate here at South Tacoma Auto. On the front was the typical logo, his name and contact information, however, on the back was something very unique. The back of the business card said "The greatest gift I can ask for is the name and number of a friend or family member so I may provide them with great service too." What a bold statement. As sales associates, we always give our cards first, so that we can negate the "let me have your card" exit typical in our industry. By giving a card with that stated quote on the back, a promise is made to set a high level of service to get a referral.

South Tacoma Auto has a huge following, and with a huge following comes the expectation of honest, ethical business practices. You can leave your worries at the door when you step into our franchise quality showroom. Working with companies like MILES, SNAAC and other prime and sub-prime provides us the tools needed to get you into a car that works both on paper and in real life. Oh, speaking about paper, South Tacoma Auto has a VIP Referral Program that can put money in your back pocket. Ask Alex Moncada about the program and sign up today!

We pride ourselves in our business. It's our way of showing clients that there still are good old fashioned car dealerships out there filled with honesty and integrity. We look forwards to seeing you soon!

Happy 2nd Birthday Lulu!!!

Today, we celebrated Lulu's birthday!!! She had so much fun getting attention all day long from everyone! Her friend Shelli from CUDL even brought her some presents! Check out a video of Lulu playing with her new toys HERE!  We couldn't ask for a better mascot!



Dirty Ride Contest!

Click HERE to visit our Facebook Page!

Gas Prices, Earthquake Aftermath and The Car Business

While enjoying my dinner the other night, I overheard a couple talking about their purchasing experience at a local car dealership, and how they felt misinformed by the sales rep. Being in the industry, I take an interest in hearing other perspectives and utilize the indirect feedback as a means for growth. After about five minutes, I invited myself to join, and they accepted the invitation.

Introducing myself, I began to ask questions regarding their experience and how they felt mislead. They stated that the sales associate was providing false information regarding pricing and market value, and that market value on a vehicle never goes up. In a professional manor, I interrupted the gentleman and provided professional, accurate information with regards to market value in today's automotive industry. While most think the value of a vehicle only declines, reality states the opposite, depending on circumstance.

With gas prices at a near record high, the value of small, gas fuel efficient vehicles has skyrocketed while having the opposite effect of gas guzzling cars, truck and SUV's. So can retail prices go up on vehicles? Sure! Market value is what dealerships base their pricing on, amongst other contributing factors, with the second factor being supply and demand.

Supply and demand is an intermittent issue in the automobile business as 99% of the time manufacturers are well stocked with labor and parts to assemble vehicles. With the recent tragedy in Japan, manufacturers both foreign and domestic are unable to produce product as usual, creating a shortage in new vehicles. With a shortage in new vehicles, comes an increased market value in pre-owned vehicles.

Now that's the spirit!

Happy St. Patrick's Day, Everyone!!!

Welcome, Brayden!

South Tacoma Auto is proud to present the newest member of our Junior Team! Please join us in welcoming Brayden Macin Encomienda to the world! He was born on February 25th, 2011 weighing in at 6 pounds, 2 ounces and measured 19 inches long!